Provided strategic insight and development to CSAA’s new EVP. This work included:

• Desk research
• Competitive audit
• Four Paths Process
• EVP Anthem

Also created a Messaging Architecture, consisting of creating a new brand personality, brand themes, and ownable brand phrases and words:

Helped develop an in-depth 12 company competitor audit as part of their EVP synthesis:

Worked with our copywriter to create a full Messaging Architecture, which included the company’s new brand promise and positioning statement.

Managed several brands by conducting brand audits, leading review monitoring and responding, and ideating on brand campaigns and content approaches.

Lead a job description audit project including the text audit, analysis, insights, recommendations, and worked with our copywriter to update job descriptions

Created content ideation for the client’s proposal for new creative work and career site refresh

Created a brand reputation management strategy for client, as well as in-depth competitive audit

Created quarterly brand reputation management reports, which included measuring brand sentiment, loyalty, employee satisfaction, and key employee trends with recommendations for improvement

Managed brand reputation on Glassdoor and Indeed by creating custom review responses on behalf of client. Also created quarterly reports to measure sentiment, trends, etc.

Worked with a variety of brands to create authentic and engaging social content on Facebook, Twitter, Instagram, LinkedIn, and TikTok.

Developed social creative assets (Facebook/Instagram and TikTok) for an L-Brands hiring campaign

Created a full social hiring campaign for Facebook, Instagram and Google

Developed and managed full organic social calendar and social content management for 4 brands under parent brand CommonSpirit Health.

Developed and managed a full organic social calendar for careers brands

Also served as a social consultant for the client to provide education and context behind social best practices, social trends, etc.

Lead and delivered several content strategies for clients’ websites, social content calendars and other brand development projects

Created the full content strategy for the new CommonSpirit Health career site:

• Met with multiple healthcare leaders to discuss client needs for each page and to collect the appropriate content

https://www2.deloitte.com/us/en/careers/careers.html

Worked with our graphic designer and Art Director to redesign and revamp the content on Deloitte’s site.

• Strategies were based on intensive client research to understand the niche content requirements for each page

https://jobs.bswhealth.com/us/en

Worked on entire content strategy for new Baylor Scott & White Health career site.

• Partnered with our copywriter freelancers to bring content strategies for each page to life