Managed several brands by conducting brand audits, leading review monitoring and responding, and ideating on brand campaigns and content approaches.

Lead a job description audit project including the text audit, analysis, insights, recommendations, and worked with our copywriter to update job descriptions

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Created content ideation for the client’s proposal for new creative work and career site refresh

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Created a brand reputation management strategy for client, as well as in-depth competitive audit

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Created quarterly brand reputation management reports, which included measuring brand sentiment, loyalty, employee satisfaction, and key employee trends with recommendations for improvement

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Managed brand reputation on Glassdoor and Indeed by creating custom review responses on behalf of client. Also created quarterly reports to measure sentiment, trends, etc.