Provided strategic insight and development to CSAA’s new EVP. This work included:

• Desk research
• Competitive audit
• Four Paths Process
• EVP Anthem

Also created a Messaging Architecture, consisting of creating a new brand personality, brand themes, and ownable brand phrases and words:

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Helped develop an in-depth 12 company competitor audit as part of their EVP synthesis:

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Worked with our copywriter to create a full Messaging Architecture, which included the company’s new brand promise and positioning statement.