Editorial & Copywriting

Editorial & Copywriting

Whether it’s a polished thought leadership article or a bold brand voice in a social post, writing is the heartbeat of everything I do. This section features a range of editorial and branded content—digital ads, blog posts, feature stories, email campaigns, and more—created for clients including Northrop Grumman, Mayo Clinic, Creative Loafing Atlanta and my own food blog The Edible Explorer. Each piece is crafted with precision, voice, and purpose.

Digital Ad Copywriting (Recruitics)

In a world of scrolling thumbs, digital ads have seconds to make an impression. I specialize in writing high-impact ad copy that hooks attention and sparks action—whether it’s a banner, carousel, display ad, or paid social unit. By combining clear value props with brand voice precision, I help brands stand out in crowded feeds and guide audiences toward measurable results.

Case Study: Chewy Digital Ad Campaign

For Chewy, me and my team put together a full digital ad campaign to help them fill in positions in their warehouses across the nation. I wrote all of the ad copy, headlines, and meta information for the multi-month campaign.

Editorial Writing

With a foundation in journalism and lifestyle writing, I bring a narrative-first approach to editorial content. From feature stories to branded blog articles, I write with voice, nuance, and a clear editorial arc. My work has appeared in platforms like Creative Loafing, Upscale Magazine and Vox, and I’ve also developed long-form content that supports brand storytelling, culture campaigns, and thought leadership.

Case Study: Upscale Magazine

I was an editorial writer for Upscale Magazine, where I wrote several digital articles on a variety of subjects such as Feminism, Movies & TV, Travel, and Books.

Case Studies: Editorial Journalism in Missouri

While living and going to school in Columbia, Missouri, I interned at several editorial publications, such as Vox Magazine where I had a front page feature, as well as the Columbian Missourian where I published several digital and print articles for the Sports beat of the newspaper.