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Content Strategy
Lead and delivered several content strategies for clients’ websites, social content calendars and other brand development projects
![](http://kayla-nelson.com/wp-content/uploads/2022/02/image.png)
Created the full content strategy for the new CommonSpirit Health career site:
- Met with multiple healthcare leaders to discuss client needs for each page and to collect the appropriate content
![Deloitte logo and symbol, meaning, history, PNG](https://1000logos.net/wp-content/uploads/2019/08/Deloitte-Logo.jpg)
https://www2.deloitte.com/us/en/careers/careers.html
Worked with our graphic designer and Art Director to redesign and revamp the content on Deloitte’s site.
- Strategies were based on intensive client research to understand the niche content requirements for each page
![Careers at Baylor Scott & White Health | Baylor Scott & White Health jobs](https://cdn.phenompeople.com/CareerConnectResources/BSWHUS/social/bws-health_logo_1200X630-1593784812259.png)
https://jobs.bswhealth.com/us/en
Worked on entire content strategy for new Baylor Scott & White Health career site.
- Partnered with our copywriter freelancers to bring content strategies for each page to life